Oxford Reading Tree

The Book People announces ways it is helping to tackle poor literacy levels

06/06/2011 // Bangor, Wales, United Kingdom // AndrewAdams // Donna Stevenson

In light of the latest, shocking figures from the National Literacy Trust, renowned bookseller the Book People highlights the way in which it is helping to make reading accessible and affordable for all.

According to the NLT’s report, which will be published in full later this month, one in four children attending primary schools in London currently leave without the skills to be able to read properly. Of those, five per cent can barely read at all and in the worst-performing inner city schools, 40 per cent of children leave with a reading age of a six to nine-year-old.

Susie Chalmers, Marketing Director at the Book People said: “At the heart of the Book People is the ethos of bringing books to people and making reading affordable to all. Figures like this are worrying, but only strengthen our determination to ensure that we continue to play our part in introducing children of all ages to the joy of reading.”

The Book People began in 1988 and since that very first day it adopted a business model that drove down the cost of books for the general public. Now, it is reaching new readers every day, thanks to a huge online presence and a network of dedicated distributors who place books in hospitals, offices and most importantly, nurseries and schools.

It is hoped that by combining huge discounts – generally more than 50 per cent off the RRP – great incentives to buy books, such as redeemable book points and the Points Passport loyalty scheme, and offering frequent free delivery and discount code promotions to bring prices down even further, that reading will become all the more appealing.

Specialising in exclusive collections that offer even greater value to the customer, the Book People have looked to support children’s reading schemes by teaming up with Oxford Reading Tree to offer educational sets such as the Biff, Chip and Kipper Collection at a discount of more than 80 percent.

The Book People also owns Red House, a specialist website providing the latest and very best children’s books. The titles are handpicked by knowledgeable book buyers who know just what will encourage children, parents and teachers to read. It recently gave more than 150 books to children in foster care.

Daniel Webb, Red House editor, knows how important reading is to a child’s development.

“Here at Red House, we supply everything from board books for babies to compelling novels for confident readers, early readers to teen fiction. Our emphasis is always on finding the books that children themselves would choose. In this way, Red House supports the efforts of parents and teachers to encourage children to read,” he said.

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