Answers Served: Evolve Talks Crowd Ignite Acquisition
Evolve CEO Aaron Broder took a sec to explain how Crowd Ignite’s widget will be incorporated into the company’s offerings and how Evolve is morphing alongside the always-in-flux display space.
ADOTAS: What attracted Evolve to Crowd Ignite? Was it founder Jake Moilanen’s gorgeous scent?
BRODER: Ha! Crowd Ignite made perfect sense for Evolve in every conceivable way. Our AtomicOnline publishing division features vertically aligned websites that cater to a specific demographic audience and are then organized under a single media property and sold to advertisers (CraveOnline (Men), SheKnows (Women), GameRevolution (Gaming), etc).
Similarly, our third-party rep business, Gorilla Nation, features a series of vertically aligned branded sales companies (totallyher, Globetrotting,Youthology, etc) that organize third party websites based on their demographic and brings creative-led packages built around those demographics to market.
Since both of our primary divisions cater to vertically aligned audiences, what better way to pool those audiences together than to deploy the Crowd Ignite technology across the web and bucket the audiences that engage with the technology into common demographics? Crowd Ignite serves as the engine that pools together a fragmented internet and enables users to discover content through our Crowd Ignite widget that they otherwise may not have been exposed to.
How will Crowd Ignite’s technology be integrated into Evolve’s offerings and used by advertisers?
Other than pooling highly engaged and focused audiences together as mentioned above, having the Crowd Ignite widget on billions of pages across the web each month creates a massive opportunity for Evolve. The widget will give us insight into the behaviors of web users in niche categories and will allow us to better cater our best-in-class marketing packages to those audiences.
The widget also provides a potentially massive source of targeted advertisement inventory that can be seamlessly segmented and served against with ease. Advertisers will be able to tap into microcommunities of like minded audiences by advertising to the exact segment of Crowd Ignite audiences that they desire. Crowd Ignite immediately “socializes” our offering to advertisers and gives us yet another tool to push audiences to consume the messages and content that advertisers are seeking to deliver.
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They accrued 10 minute breaks every 50 minutes but they rarely took them — they just powered through it with the help of NOS Energy Drink. This event was sponsored by Coca-Cola's NOS energy drink — in what ways did Evolve/CraveOnline hook them up
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Crave Energy Drink MLM Provides Hands-Off FulfillmentThis is by far the most exciting aspect of Crave’s energy drink MLM opportunity. Unlike many MLM businesses, Vitamark International doesn’t require you to maintain a personal stock, handle billing, or even think about shipping and handling. Once you’re up and running as a partner, fulfillment is done for you. For every sale you make personally, you can simply enter the information and be done with it. Simpler yet, you can send clients to your personal website, where they can enter their own shipping and payment information, and Vitamark International does the rest, shipping product where it needs to go, and paying you your cut. It doesn’t get any easier than this.
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