Is Your Business Antisocial?
I ask with sincerity, is your business antisocial? Take a moment before you respond. I understand you may have Facebook and Twitter presences. Your business may broadcast on YouTube. Perhaps your executives are blogging. If you're among the more sophisticated organizations, the team is probably subscribing to elaborate monitoring services to listen more effectively. And, with all of the social objects produced inside the organization, it's come to the point where a content management system or social media management system is necessary to scale.
Social networks usher in a era of transparency and authenticity and these two elements represent the hallmark of your corporate social media program. You are walking the two-way street and you're already successfully building a community rich with the 3F's (friends, fans, and followers). How can your business possibly be antisocial?
Antisocial is defined as anything that goes against the laws and customs of society. Facebook, Twitter, and social networks of all shapes, sizes, and focus are thriving societies in their own right. Each produce a unique culture, one that you're more than familiar with. You are after all a citizen of one or more social networks before you're a corporate citizen. At a minimum, you as an individual contribute to the culture of each of the societies to which you belong. These are your networks and as a result, you create a personal egosystem . You are at the center of your experiences and as such, the information that finds you, the information you share, and the people with whom you connect are yours to define. These actions contribute to the lifestyle and value of the network and you take pride in the relationships, community and stature you earn.
But when we take a step back to examine many of the leading business examples in social media, it's clear that many are in actuality, illustrations of traditional marketing masquerading as genuine engagement. Are brands acting as good citizens? Are they contributing to the customs of society or are they taking away from the experience?
If you were to run a quick study of your social activities or those of your favorite brands, you may find that marketing at communities rather than investing in their usefulness is clear and present. Contests, polls, promotions, news releases, and events are balanced by impassive updates or questions. The activity that fills the space between marketing updates are questionable or unconvincing reinforcements of why people are compelled to connect in the first place. The missing value of why people should stay connected creates a void that only expands with every day that passes.
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If you're among the more sophisticated organizations, the team is probably subscribing to elaborate monitoring services to listen more effectively. And, with all of the social objects produced inside the organization, it's come to the point where a
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ICSC as far as required from the area under surveillance. “We believe that this can be incorporated in the corporate environment. A CEO can be up-to-date with the office activities, by virtually moving around in the office through this device.
Given this, it will be interesting to monitor these survey results over the next few years to see what patterns develop." The research also indicated that most organizations are spending from $100000 to $1 million a year on Sarbox compliance activities
Biggs, council president, is a retired corporate executive from IBM, where she worked for 31 years. The widowed mother of two has resided in Glen Rock for over 30 years and was named Bergen County Volunteer of the Year in 2006 for her involvement in
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