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In my life prior to real estate I was in sporting goods retail. It was always drilled into our head the 3 P’s of Marketing – Product, Price, and Promotion. If you had a good product, priced well, and promoted properly, you’d have success! Well, Inman News has found success with their own 3 P’s for Inman Connect San Francisco – PROGRAM, PEOPLE, and PLACE!

PROGRAM

I attend many real estate conferences throughout the year, and I can say without a doubt that Inman Connect is the one that I look forward to most. It’s due in large part to the phenomenal program that they put together year in and year out. This year is no exception as they have lined up an incredible group of speakers . Some of the highlights this year for me will be: Brian Solis, author of “Engage!”; David Pogue, personal technology columnist at the New York Times and Ryan Holmes, CEO of HootSuite.

But it doesn’t just end there with the headliners! Inman has lined up an amazing supporting cast of breakout session facilitators. Trust me when I tell you that you will struggle to decide which sessions to attend! This is where it’s good to have some friends to divide and conquer and then share notes… or you could also keep on eye on the live Twitter stream (#ICSF) to catch anything you might have missed!

PEOPLE

While a great program is just one ingredient for a successful conference, the attendees are quite possibly even more important! Inman Connect has a proven track record of attract the highest quality people to attend their conference. This will be three days you will never forget, as you rub shoulders with some of the greatest people in the real estate industry. Friendships will be forged, ideas will be shared, and opportunities will abound to network and truly CONNECT like you never have before.

Already on Twitter with the #ICSF hashtag – conversations are happening, plans being laid, and new friendship are being created! I already have a list of amazing people I am looking forward to meeting and interacting with, whom I have never met before. If you don’t leave Inman Connect with a new group of friends from all over the country, you are missing out!